1) Lily Sellers gives a group hug to her  mother April Sellers (left) and her English Auntie Jaimee Alexsandre (right) at Mikey's Hug Deli at Santa Monica Beach on Saturday, November 24, 2007.  The price of a group hug was two compliments. 2) Mara Luthane chooses her order from the menu at Mikey's Hug Deli. Mikey, owner and creator of Hug Deli, puts the finishing touches on his interactive public art display at Santa Monica Beach. 3) Mara Luthane serves up a hug for her boyfriend Howard Himelstein at the deli on Saturday. Mikey's Hug Deli has participated in Burning Man Festival for the past three years.