Four mannequins advertise Royal Elastic's sale at Main Street on Monday, February 2, 2009. Royal Elastics, showcases alternative sneakers and flats for men, women and children. Royal Elastics started with the radical idea that sneakers don't need laces. Instead, footwear fastens with elasticized shock cord or Velcro.Royal Elastics was founded in 1996 in Australia, and now has 10 retail stores in Asia. The success of the Asian stores inspired Royal Elastics to open in the United States. Royal on Main takes a rare approach to merchandising: It also sells items related to the themes that inspire Royal Elastics designs. Royal Elastics makes a licensed line with Andy Warhol's graphics, and the store stocks Andy Warhol by Levi's jeans, Andy Warhol watches by Seiko and even a Warhol fragrance by New York house Bond No. 9. Royal on Main also sells Royal Elastics' licensed footwear lines by Gwen Stefani's Harajuku Lovers and L.A.M.B. The store also features a gallery space, which will exhibit everything from photography to furniture design. The 1200-square-foot shop is housed in the Edegmar complex, a contemporary architectural landmark designed by Frank Gehry. Ludo designed the store interior, including Lucite "thrones" (stereo speakers included) for the King and Queen.