Waitress Natalie Wheelan speaks to a customer at 'Mikey's Hug Deli' at Santa Monica Beach on Saturday, January 9, 2010. 'Mikey's Hug Deli' is a traveling interactive art exhibit. Customers walk up to the counter, ring the bell, and order a HUG. The menu includes "gangster hugs," "group hugs," and the infamous "long, uncomfortable hug." Each hug costs two compliments.