Santa Monica Ambassador J.D. Simpson shares his umbrella while escorting a tourist from Mexican along the Third Street Promenade on Tuesday, October 19, 2010. The Downtown Santa Monica Ambassador Program was created to provide an inviting and safe atmosphere in the district. Ambassadors are trained in a variety of tasks, including: providing information to visitors, giving directions, offering escort services to employees, reporting maintenance issues and any other action that serves to make the district more inviting.