Joan Schoemann grabs bills inside of Trident's “Grab for Mint” wind room at the Third Street Promenade on Saturday, November 20, 2010. She won $25.00. The stunt is designed to help reinforce the brand’s national ad campaign theme, “It’s so good you’ll want to get paid in it,” and to celebrate the launch of its newest flavor, Cool Mint + Melon Fresco.
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