Behind the Seams 
Sunday, August 1, 2010 at 02:32PM
Fabian Lewkowicz in Fashion

(top) Fashion designer Hanna Hartnell  helps Amber Cisneros, 11, (left) and Carly Rapoport, 11, make designing caring cards at her design studio during KooDooZ's “Behind the Seams – Redefining Beauty” workshop on Saturday, July 31, 2010.

The purpose of the workshop was to help girls realize that to “measure-up” all they need to do is unlock their potential. Participants  learned fashion basics and applied their new skills by designing Caring Cards for the Red Cross with Hartnell special event gown fabrics.

 “This workshop teaches girls that through their own creativity and generosity, they can gain the confidence in recognizing that beauty should be defined by what they do versus how they look,” said  Hartnell. “It’s behind the seams that matters.”


Giving back is not only fashionable, conclusive studies show that people who volunteer just 2 hours per week, have several benefits including higher self-esteem. To heighten awareness of this fact, KooDooZ Corporation shaped an empowerment workshop at Hartnell design studio with LIFE REVOLUTION, as part of the Passport to Wellness campaign.  The Passport is designed to generate positive behavioral and social change by asking families to take on community challenges.


“Hanna is a visionary in the world of fashion and philanthropy,” said Lee Fox, founder of KooDooZ a cause-based social networking site for kids. “She has always put community first and it's nice to see her expand the Behind the Seams program to also educate future young designers about how they can have a healthy relationship with fashion, and give back to their communities.”


According to a national study conducted by Dove, 92% of girls want to change their appearance and 70% feel they do not measure up in some way. Additionally, 90% say that the fashion industry (89%) and/or the media (88%) place a lot of pressure on them to look a certain way.

By engaging the girls in a meaningful and productive activity that benefits a greater good, it is clear that there will also be a benefit to their psychological well-being. Over the past two decades, a growing body of research indicates that people who volunteer at young ages see health and academic benefits later in life.

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