Harre Krishna's hand-pull three fully decorated, four-story chariots down Main Street during the 35th Annual Festival of Chariots on Sunday, July 31, 2011. The parade commenced at the Santa Monica Civic Auditorium and traveled south on Main St., west on Rose Ave., south on the Venice Boardwalk and ended at the Ocean Front Walk Plaza in Venice. The Festival of the Chariots featured free feast for thousands, free entertainment, exhibits and booths all bringing together the finest in Indian culture. The festival celebrates Lord Jagannatha, the Lord of the Universe, and is put on by the International Society for Krishna Consciousness (ISKCON). The Festival of the Chariots is now performed in every country across the world and dates back 5 thousand years to Jagannatha Puri, India.