Santa Monica’s Police ChiefJacqueline Seabrooks and Fire Chief Scott Ferguson bowl during a press conference for the 17th Annual SuperBowl-A-Thon at AMF Bay Shore Lanes on Wednesday, November 28, 2012. This year's SuperBowl-A-Thon will be held on Feb. 1, 2013. Proceeds from SuperBowl-A-Thon benefits the Westside Shelter & Hunger Coalition’s efforts to strengthen services to homeless and at-risk men, women and families through education, advocacy and service coordination. This year’s SuperBowl-A-Thon top sponsors, include Kiwanis Club of Santa Monica and CapitalSource Bank—the full sponsor list will be published closer to the February event.