Models pose at Santa Monica Place during the Shop America Pow Wow reception on Tuesday, April 24, 2012. Pow Wow is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,200 International and Domestic Buyers from more than 70 countries, conduct business negotiations that result in the generation of over $3.5 billion in future Visit USA travel. International Pow Wow is held in a different U.S. city each year. Past hosts include San Francisco, Orlando, Miami, Las Vegas, Anaheim, New York, New Orleans, Dallas, etc. The first International Pow Wow was held in New York in 1969.