Santa Monica Close-up

SwimSpot - Images by Fabian Lewkowicz Fit Specialist Blair Friley helps Lindy Waddel try on swimwear by Luxe at SwimSpot at Santa Monica Place Mall on Thursday, March 22, 2012. SwimSpot, the swimwear industry’s premier contemporary and designer swimwear and activewear online retailer, opened a 2,800-square-foot boutique at Santa Monica Place. The sleek and modern swimwear boutique features a white and black color palette, modern furnishings and displays, white porcelain floor tile and in-store IPads for customers to access SwimSpot Bikini Builder. Using this feature, shoppers are encouraged to mix and match the array of luxury swimwear brands to create their own unique style. SwimSpot Santa Monica place is located at 395 Santa Monica Place in Santa Monica. With summer right around the corner and SwimSpot’s team of Fit Specialists are ready to match shoppers with the hottest designer trends for 2012! SwimSpot offers chic, contemporary and sexy swimwear, cover-ups and activewear by popular brandnames such as Tommy Hilfiger, Ella Moss, Luxe by Lisa Vogel, Guess, Hurley, Hurley Girls, Nautica, NEXT, Reef, Splendid, Splendid Girls and St John Swim. SwimSpot’s Fit Specialist program is what sets SwimSpot apart by eliminating the guesswork and frustration associated with shopping. SwimSpot’s Fit Specialists are available for personal shopping and Concierge Fit Specialist sessions to help shoppers customize their swimwear look, fitting them with the best style, brand and fit recommendations for their individual body type. SwimSpot currently has four boutiques located in Southern California, including The Irvine Spectrum in Irvine, Westfield Santa Anita in Arcadia, and Santa Monica Place in Santa Monica. The company plans to continue its expansion in Southern California this year with the openings of boutiques in Topanga Canyon and Santa Barbara. For more information, please visitwww.swimspot.com. SwimSpot is the swimwear industry's premier swimwear and activewear boutique and #1 online swimwear retailer. SwimSpot offers personalized customer service and a plethora of contemporary and designer swimwear and cover-ups for every body type. Each of our SwimSpot locations offers concierge services provided by a Fit Specialist who can help customize your swimwear look. SwimSpot customers range from young contemporary girls to contemporary/designer women. The swimwear retailer parlays its relationships with fashion designers and the industry's leading swimwear brands to offer high-end and fashionable swimwear to shoppers in a fun and ambient atmosphere. For more information or to shop online, please visit www.swimspot.com.