Lucky Brand will be opening at the Third Street Promenade this Summer. Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990.Theye gave them their distinctively Lucky look by literally putting them through the wringer?ripping, fraying, sanding, patching and washing by hand?to give them true character and soul. Then, they added authentic hardware, personalized touches and playful details, and an American legend was born. (Wednesday, May 29, 2013)