Check out a this 30-foot tall blue recycling bin at featured at the Santa Monica Pier during Honest Tea's 'The Great Recycle' on Saturday, September 21, 2013. The Great Recycle is Honest Tea's national recycling initiative that the aim to help increase recycling rates nationwide.

"Recycling rates have been hovering around 30% for too long," says Honest Tea co-founder and TeaEO Seth Goldman. "We launched The Great Recycle to help boost recycling rates around the country. Our goal is to recycle as many bottles as we sell by 2020."

At The Great Recycle events, attendees are encouraged to bring empty plastic bottles to recycle, and in exchange will receive items such as: a free cold bottle of Honest Tea for one bottle recycled; t-shirts, reusable bags, or sunglasses for five or more bottles recycled; and a gift certificate for a mountain bike for 200 or more bottles recycled (while supplies last). All beverage containers collected will be sorted, recycled, and pelletized so the plastic can be reused. 

Honest Tea® is the nation's top-selling organic bottled tea company. #greatrecycle #honesttea