An interactive 3D Mural of the Grand Canyon by Chalk artist Tracy Lee Stum is featured at the Third Street Promenade on Saturday, February 15, 2014.
The Arizona Office of Tourism (AOT) is promoting travel to Arizona, LAtoAZ.com, and has commissioned chalk artist Tracy Lee Stum, one of the world's foremost 3D street painters, to capture the unique beauty of the Grand Canyon National Park in an interactive chalk art illustration.
“This amazing 3D image of the Grand Canyon will be set up so that when people are looking over the railing of the chalk art, it will feel like they are really leaning over the edge of the canyon,” said Sherry Henry, director of Arizona Office of Tourism (AOT). “This glimpse into the canyon should surely inspire them to come see the real thing.”
The 3D image is part of a travel advertising campaign blitz launched by the Arizona tourism officials to encourage L.A. residents to visit Arizona. The campaign will also appear in various media outlets such as television, newsprint, online displays and outdoor marketing efforts throughout L.A. Ads feature Arizona’s iconic southwestern landscape such as the red rocks of Sedona and include campaign messages like: “Hey L.A. Check Out Our Red Carpet!” The campaign’s messaging directs travelers to Arizona’s consumer website, LAtoAZ.com and encourages them to share their Arizona story by telling others to #GoSeeAZ.
“With our close proximity, Californians have been enjoying Arizona's travel adventures for years and this is a great relationship we continue to build,” continued Henry.
This targeted campaign approach helps to extend AOT’s national travel advertising campaign, “Let Yourself Go,” currently running in major markets across the United States. Arizona tourism officials are speaking more directly to the L.A. market with this concentrated campaign as industry research indicates residents in this city have a higher propensity to travel to Arizona during the winter season and are familiar with AOT’s current national travel advertising efforts. Annually, more than five million California residents visit Arizona.
For more information about AOT’s marketing programs visit azot.gov. For more information about what to see and do in Arizona visit arizonaguide.com.
