In honor of the late Los Angeles City Councilman Bill Rosendahl, Venice Pride transformed this lifeguard tower with a rainbow paint job at Venice Beach on May 26, 2017. VENICE PRIDE is a non-profit organization dedicated to serving the needs of the LGBTQ+ community and its partners through educational events, entertainment, community outreach, and celebrations of diversity, including the Venice Pride Sign Lighting & Street Festival. #VenicePride