L’ SHANA TOVA! HAPPY JEWISH NEWY YEAR! 5778! Rabbi Levitansky from Chabad in Simcha Monica blows the shofar (Ram's horn) during the Jewish holiday of Rosh Hashana at the Santa Monica Pier on Thursday, September 21, 2017. Rosh Hashanah marks the start of a new year in the Hebrew calendar. The shofar blast marks the beginning of the Ten Days of Repentance from Rosh Hashanah to Yom Kippur.