Kids ride on a Hammerhead See Saw at the Santa Monica Pier during a Discovery Channel promotion on Saturday, July 21, 2018. Shark Week, television’s longest-running and eagerly awaited summer TV event returns to Discovery Channel on Sunday, July 22 at 8:00 PM ET/PT and continues through Sunday, July 29. To celebrate the 30th anniversary, Shark Week 2018 will feature the most hours of shark programming ever, with over twenty hours of all-new jaw-dropping shark stories and groundbreaking scientific discoveries. Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. #SharkWeek