Highlights from the Heinz Halloween Pop-Up at Santa Monica Place on Friday, October 29, 2021. America’s Favorite Ketchup returns with HEINZ Tomato Blood Ketchup, new HEINZ Tomato Blood Costume Kit and first-ever HEINZ Halloween Store at the Santa Monica Place. For years, condiment lovers have used HEINZ Ketchup to add deliciously convincing “blood” to their Halloween celebrations. This Halloween, HEINZ is bringing the magic to the spookiest night of the year by unleashing HEINZ Tomato Blood Ketchup at national grocery stores, opening the first-ever HEINZ Halloween Store, and making it easy to design the perfect costume with the new HEINZ Tomato Blood Costume Kit. HEINZ is giving fans the full Halloween experience by opening its first-ever pop-up HEINZ Halloween Store. Los Angeles-area fans are invited to visit the store at Santa Monica Place where they can purchase HEINZ Halloween merch and start creating their costume using HEINZ Tomato Blood Ketchup at the store’s interactive “drip stations.” Fans can bring the Halloween spirit home with the new HEINZ Tomato Blood Costume Kit, which includes everything you need to change your look from day to fright, including HEINZ Tomato Blood Ketchup, face paint, tattoos, vampire fangs, applicators and more. Kits are on sale for $19.99 at HeinzHalloween.com, while supplies last. “There are few nights more magical than Halloween and for years HEINZ has helped people make memories by helping them transform into the spookiest versions of themselves,” said Ashleigh Gibson, Brand Director, HEINZ. “We believe that if you have HEINZ, you have a costume! This Halloween is no different and we’re looking forward to seeing the deliciously spooky looks people come up with using HEINZ Tomato Blood Ketchup.” Halloween fans across the country can join in on the delicious fun by sharing their costumes on social using #HeinzHalloween and tagging HEINZ on Instagram (@heinz) and Twitter (@HeinzTweets). POP UP HOURS SATURDAY, 10/30 - 10AM-8PM PST SUNDAY, 10/31 - 11AM-7PM PST