It's a beautiful day in the neighborhood...

Sony Holland 

Jazz singer Sony Holland performs at the Santa Monica Farmers Market on Sunday, June 12, 2011.

Posted on Sunday, June 12, 2011 at 02:53PM by Registered CommenterFabian Lewkowicz in , | CommentsPost a Comment | EmailEmail | PrintPrint

Santa Monica Pier Paddleboard Race and Ocean Festival


2011 Santa Monica Pier Paddleboard Race - Images by Fabian Lewkowicz

Lifeguards compete in the Dory during the  Santa Monica Pier Paddleboard Race and Ocean Festival on Saturday, June 11, 2011.

Hundreds of competitors and thousands of spectators gathered Sunday to honor paddleboarding's past and present at the Santa Monica Pier Paddle Race and Ocean Festival.

The event, sponsored by Honolua Surf Co, was part of the World Paddle Association's championship qualifying series and featured some of the top paddlers in the country. The elite class paddlers raced on a 5.5 mile course which was won overall by Dialy Ndiaye with a time of 54:12. Lifeguard and prone paddler Anthony Vela was second overall in 54:31. Candace Appleby was the fastest woman, winning the women's elite prone paddle with a time of one hour four minutes and twenty seconds. Complete results will be posted at www.pierpaddle.com.

"Our company is all about supporting the traditions of these sports and of the waterman lifestyle," said Pat Fraley, brand manger of Honolua, "This event was an example of all that and more."

Paddlers in this year's race ranged in age from 9-years old to well in people into their seventies. Also present were a number of families with multiple generations who raced together. The Pier Paddle also showcased lifeguard dory races and an outrigger canoe competition.

"They were fantastic water races and a wonderful celebration of Santa Monica's formative place in the evolution of paddleboarding, surfing and ocean lifesaving," said Joel Brand, event director. "And it's only going to keep getting better next year."

While paddleboarding is exploding in popularity today, it had a long prior history, including a heyday in the 1940s when the Santa Monica Pier was a hub for racing. The sport disappeared for decades, eclipsed by surfing, only to be brought back to life with the innovation of stand up paddling, or SUP. The Pier Paddle was a benefit for Santa Monica-based Heal the Bay and its public marine education facility, the Santa Monica Pier Aquarium. Heal the Bay will receive a portion of net proceeds from the event.

"Bringing paddle sports back to the Santa Monica Bay and the Pier is a wonderful measure of Heal the Bay's 25-plus years of work to improve water quality," said Randi Parent, public outreach specialist at Heal the Bay's Santa Monica Pier Aquarium. "It's gratifying that the paddle sports community has come together to support a cleaner, healthier bay for the benefit of us all, and particularly for the marine life."

Posted on Saturday, June 11, 2011 at 06:20PM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint

WILD KINGDOM


SeaWorld Animal Ambassador - Images by Fabian Lewkowicz

SeaWorld’s animal ambassador team brought their incredible rescue stories and amazing animals to more than 100 second graders at Franklin Elementary School on Thursday, June 9, 2011.  They  introduced a Great Horned Owl, an Opassom and an alligator to the students. The SeaWorld team  also provided tips on how kids and families can help make a world of difference through ordinary, everyday actions.     

Posted on Friday, June 10, 2011 at 07:15AM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint

Chip off the old block

Santa Monica Police Officer Scott Pace, maneuvers his way through a cone pattern coarse at the Santa Monica Beach, testing his skills before the watchful eyes of SMPD Motor Officer David Enriquez, who coaches him along on Tuesday, June 7, 2011. Pace is practicing for an upcoming motorcycle training school.

Posted on Thursday, June 9, 2011 at 12:36PM by Registered CommenterFabian Lewkowicz in | CommentsPost a Comment | EmailEmail | PrintPrint

EVERY STRIPE TELLS A STORY

TOMS' Founder and Chief Shoe Giver, Blake Mycoskie, who after months of community speculation on what TOMS' next product would be, revealed TOMS Eyewear ( www.TOMS.com/eyewear) to hundreds of fans at a public event at the Santa Monica Heritage Museum on Tuesday, June7, 2011.

Marking its evolution from a shoe company to a One for One™ company, TOMS has launched a highly anticipated second product line, TOMS Eyewear, that will address another pressing need around the world.  Three classic styles of TOMS sunglasses will be offered to customers, and in true TOMS fashion, with every pair purchased, TOMS will help give sight to a person in need.  One for One™.  The announcement was made today by

Ever since 2007, I've realized the TOMS One for One model could do more than give shoes – it could andshould address other needs around the world," said Mycoskie.  "Sight is a fundamental need. The loss of sight has a dramatic impact on a person's life – and on his or her family and community.  We're so excited to help more people in need and for TOMS to give in a whole new way."

With TOMS Eyewear, one person buys, and one person is helped.  TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation (www.seva.org).  Based in northern California, Seva has been implementing sustainable blindness prevention and sight restoration programs for over 30 years. Seva programs and partners have helped nearly three million people worldwide to see again.  Nepal, Tibet andCambodia are the first countries in which TOMS Eyewear will give. 

Available at www.TOMS.com, Nordstrom and other select retailers across the U.S., TOMS Eyewear arrives in three iconic sunglass styles.  Made in Italy, each style has an iconic design striping detail, with the hand-painted stripes on TOMS sunglasses symbolizing the three elements of One for One™. The first stripe on the temples represents the purchaser.  The stripe on the tips represents the person to whom the customer is helping give sight. And the middle stripe represents TOMS, bringing the two together.

Mycoskie added, "We are humbled to be in this position today, and would not be here without the dedication and support of so many people, from our retail partners – who agreed to keep TOMS Eyewear a mystery up until launch – to our amazing Giving Partners, to the countless customers, TOMS employees, interns, campus club reps, and, of course, family and friends everywhere.  With TOMS Eyewear, we feel like we are starting all over again, and there is still so much to give."

Posted on Wednesday, June 8, 2011 at 09:37AM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint

Aaron Axelrod

Performance Artist Aaron Axelrod paints during TOMS launch party at the California Heritage Museum parking lot on Tuesday, June 7, 2011.

Posted on Wednesday, June 8, 2011 at 08:43AM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint

FAST FOOD

Hundreds of people eat at California Heritage Museum's Food Truck Lot on Tuesday, June 7, 2011. The Food Truck Lot is open every Tuesday night from 5:30 to 10 p.m.

Posted on Tuesday, June 7, 2011 at 08:30PM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint

LOOKING GOOD

KC (right) and JJMF (left), from Sight Instruments, paint the coin operated telescope at the Santa Monica Pier on Wednesday, June 1,2011.

Posted on Tuesday, June 7, 2011 at 01:59AM by Registered CommenterFabian Lewkowicz | CommentsPost a Comment | EmailEmail | PrintPrint