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HAPPY 84th BIRTHDAY ROUTE 66!

Pixie Miss Route 66, Cassidy Garrard, 8, waves during Route 66's 84rth birthday celebration at the Santa Monica Pier on Thursday, November 11, 2010.

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Posted on Thursday, November 11, 2010 at 03:14PM by

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ICE OF SANTA MONICA

ICE at Santa Monica - Images by Fabian Lewkowicz

Downtown Santa Monica, Portraits of Hope and Herbal Essences joined forces to make this Winterlit season spectacular, with a large-scale art exhibition of beauty and color. Unveiling to the community during a special ceremony on November 10, 2010, the transformation included a luscious under-ice and around-the-rink painted garden, filled with Portraits of Hope's signature flowers, bright colors, and swirling designs.

Portraits of Hope merges high-profile public art with creative therapy for hospitalized children and civic engagement opportunities for people of all ages. With Herbal Essences, the range of hair care and styling products, Portraits of Hope will help ICE blossom into an oasis of color and beauty.

"We are delighted to welcome Portraits of Hope to Downtown Santa Monica. Not only are they beautifying our public space with their transformation of ICE at Santa Monica, they are truly making an impact in the local community by allowing the children to take part in such an inspirational program. We thank Herbal Essences for helping make this all possible," says Kathleen Rawson, CEO of Bayside District Corporation.

"Herbal Essences has always been a brand dedicated to bringing luscious experiences to women in and out of the shower," says Kyle Schlegel, Brand Manager for Herbal Essences. "We're getting ready to unveil some exciting product news of our own that was inspired by beauty and paradise, so to celebrate, our partnership with Portraits of Hope brings that to life, both for this community and across the country."

"The children and adults involved with Portraits of Hope and in this one-of-a-kind ice experience are so looking forward to seeing the arena come to life," says Ed Massey, Co-founder of Portraits of Hope. "Having Portraits of Hope art on, around, above, and beneath ice is a first. We look forward to including as much of the community as possible in Downtown Santa Monica, and are tremendously grateful for the support of Herbal Essences whose partnership has greatly helped make this initiative real."

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Posted on Thursday, November 11, 2010 at 06:32AM by

Fabian Lewkowicz in Santa Monica |

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Sherry, a Los Angeles County Lifeguard, closes her tower at Santa Monica Beach on Tuesday, October 26, 2010.

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Posted on Wednesday, November 10, 2010 at 09:27PM by

Fabian Lewkowicz in Lifeguard, Santa Monica, Sunset |

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Hike for Heroes

Iraq War Veteran Troy Yocum with his new wife Marieke and their dog Emmie the super Dog and Harley the laughing Chihuahua walk on the Santa Monica Pier during their hike across America fundraiser "Hike for Heroes" on Tuesday, November 9, 2010. Hike for Heroes is a 7,000 mile walk across America which began on April 17, 2010, in Louisville, Kentucky. The fundraiser aims to bring awareness to veterans' needs through the organization Soldiers Angels. Yocum 's goal is to raise $5 million for struggling military heroes and their families.

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Posted on Wednesday, November 10, 2010 at 12:17PM by

Fabian Lewkowicz in Hike for Heroes |

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'Tis the Season

Santa Monica Pier Maintenance Personnel Robert Griffin (left) and Michael Lopez install an 8 foot Christmas Tree at the Santa Monica Pier on Tuesday, November 9, 2010.

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Posted on Tuesday, November 9, 2010 at 06:14PM by