(top) Santa Monica's Police Chief Timothy J. Jackman (left) and Fire Chief Jim Hone go head-to-head during the Thirteenth Annual "SuperBowl-A-Thon" at AMF Bay Shore Lanes on Friday, Feb. 6, 2009. Chief Hone won the chiefs challenge with a score of 140 to a close 135, but the SMPD beat the SMFD with an overall score of 691 to 594. (center) In a  tradition dating back to the 1917 Opening Day Ceremonies of the Santa Monica Bowling Alleys on the Pier, Santa Monica Fire Chief Hone (right) receives the first place trophy while Santa Monica Police Chief Jackman gets a bottle of Ketchup. (above) Santa Monica Kiwanis President Patty Loggins returns her shoes during the Bowl-A-Thon, her score was 122. Nearly 500 bowlers on teams representing various businesses, social service agencies and local government participated in the SuperBowl-A-Thon bringing together the private and public sector in an effort to eradicate homelessness in Santa Monica and transform the community. It benefits the Westside Shelter & Hunger Coalition’s efforts to strengthen services to homeless and at-risk, men, women and families through education, advocacy and service coordination.

Suzanne Teng and the Mystic Journey perform pan-global instrumental music at the Santa Monica Farmers market on Sunday, February 1, 2009.

A woman looks at the Oscar Mayer Wienermobile, the most famous of all product-shaped promotional vehicles, at the Santa Monica Pier parking lot on Wednesday, February 4, 2009. Drivers of the Wienermobiles are known as Hotdoggers and often hand out toy whistles shaped as replicas of the Wienermobile, known as Wienerwhistles. There are seven wienermobiles in existence currently, with each assigned a part of the country. The hotdogger position of driving the wienermobile is an open position to U.S. citzens and the duration of the job lasts for one full year: from the first of June until the following first of June. Every March at Kraft and Oscar Mayer headquarters in Madison, Wisconsin there are final round interviews held for the hotdogger position. Each vehicle holds two hotdoggers, and twelve people are chosen from a final pool of 30 candidates brought to Oscar Mayer headquarters. The 30 candidates are screened across the country. Both current hotdoggers and Oscar Mayer recruiters visit college campuses across the country in search of the next round of hotdoggers. Only college seniors who are about to graduate are eligible for applying to this hotdogger position. Currently there are about 500 hotdogger alumni who have served as hotdoggers and driven the wienermobile.

Albert Suavez, 47, who hails from Puerto Rico, attracts customers to Titanic clothing store at the Venice Beach Boardwalk on Sunday, February 1, 2009.

(1) Will Rogers Elementary School Third-grader, Fiona O'Callahan, 8, reads her letter to president Barack Obama while being filmed by CNN on Tuesday, February 3, 2009. "I have been thinking about pollution and since I love going to the beach I wanted you to help stop it." she said. The segment, titled "Dear Mr. President," airs weekdays on "No Bias, No Bull," anchored by Campbell Brown on CNN. (2) Third-grader Dean Carr, 8, reads his letter to President Obama, "You should tell all the rich people to give the poor people money."  (3) Ryan Rooke, 9, (left) and Pablo Cosio, 9, show their hand written letters. (4) CNN Senior Photographer shows Will Rogers Elementary School's third grade students their videos.

(1) Owner of Simple. Clean. Food. Plan., Michelle Renee Gentilly prepares gluten free, wheat free, sugar free, and dairy free meals on Tuesday, January 27, 2009. (2) Gentilly and Chef Kim Sanchez prepare Zucchini Linguini. Simple Clean Food Plan Meal Delivery prices range from $45 to $65 a day and consists of six small meals. For more information on Clean Simple Food Plan call 1-888-MG FOOD4 (888-643-6634)

Rosane Alvarez, owner of Star Photo, positions a life-size cutout of Vin Diesel for her customer at the Santa Monica Pier on Friday, January 30, 2009. Polaroid photos with a star are $6.00 each.

Economist Christopher Thornberg, past economist with the UCLA Anderson Forecast and cofounder of Beacon Economics, discusses  the contracting economy during  Santa Monica Chamber of Commerce's 2009 State of the City - Economic Outlook at the Eli and Edythe Broad Stage on Friday, January 30, 2009. Thornberg provided answers to questions such as will the economy recovery, get worse or stay the same? Are homes going to be a good buy in 09? The new D word is deflation, can it happen? Does it matter? "A new year brings in new hopes and new fears," said Thornberg. "While the underlying problems in the US economy remain large, the Federal Reserve and Treasury have already taken historic actions in order to stabilize the economy—and the new Obama administration promises to bring aggressive fiscal actions to the table as well." About Santa Monica Chamber of Commerce: Santa Monica Chamber of Commerce advocates and represents businesses' interests and issues affecting the community. They provide the environment to help their members prosper and succeed through a proactive working partnership with all levels of government and community organizations to achieve a healthy local economy and quality of life. The Chamber provides a wide range of community and member services, including community events The Taste of Santa Monica, Non-Profit Festival, Business Expo and Health Festival.