Wisconsin Badgers Rose Bowl Pep Rally - Images by Fabian Lewkowicz

Thousands of University of Wisconsin Badger fans rally at the  Santa Monica Pier during their official Rose Bowl Pep Rally on Thursday, December 30, 2010.

A man walks by the newly installed stainless steel cigarette receptacle, called BaitTank, on the Santa Monica Pier on Tuesday, December 28, 2010.

In a before-and-after study conducted in the cities of Santa Cruz and Capitola by Save Our Shores, the BaitTank was shown to help decrease cigarette butt litter by nearly 60%.

The BaitTank doubles as a convenient way for pedestrians to take action and as a strategic platform for ecological messaging. It’s also a prime opportunity for companies and brands to participate in this dialogue.

The tanks have been well received by city crews for decreasing their workload, city leaders for their engaging aesthetic and smokers and nonsmoker pedestrians, who are frequently observed reading the “Save Some Fish, Feed Me Butts” slogan aloud .

Dozens of beachgoers at Santa Monica on Monday, December 27, 2010.

Dozens of beachgoers at Santa Monica on Monday, December 27, 2010.

A family takes cover from the rain under their umbrellas on the corner of Ocean Avenue and Colorado Blvd. on Tuesday, December 21, 2010.

Mike Lopez from Pier Maintenance coves up the "Except In Designated Areas" section of the "No Smoking Sign" at the Santa Monica Pier on Monday, December 13, 2010. Smoking is no longer allowed in the designated areas of the pier. (4.44.020) 

Santa Claus reads, "The Toys' Night Before Christmas" to children at Santa Monica Place during “Hot Cocoa with Santa” on Saturday, Dec. 18, 2010.

Santa Claus give a new bicycle to Nadia Cyprian during Police Activities League's (PAL) annual Winterlit Holiday Workshop on Saturday, December  18, 2010.