A Bloomingdale's banner flies over Santa Monica Bay on Friday advertising its grand opening at Santa Monica Place on August 6, 2010. Fashioned after New York City's Soho location, Bloomingdale’s Santa Monica will anchor the Santa Monica Place shopping center. This contemporary men’s and women's specialty store will occupy over 80,000 square feet of selling space, and each level is designed to capture the diversity and culture of Santa Monica while adding a distinctive Bloomingdale's presence.