Steve Icin and his wife Suzi, who are here from Australia on their honeymoon, use an iPad to look at an interactive art installation by Beck’s entitled the ‘Green Box Project’ at the Santa Monica Pier on Thursday, October 20, 2011. A special augmented reality app is needed to view the virtual art pieces.

Beck’s, through The Green Box Project, will fund and showcase 1,000 projects by individuals with unique creative vision. The resulting art pieces will be experienced via augmented-reality in Green Boxes located around the world and will be permanently displayed in the fund’s virtual gallery. There are 30 Green Boxes holding exclusive virtual pieces by renowned artists in the US, UK and Italy.