Santa Monica College Chemistry Professor Dr. Jim Murphy, with his students, demonstrates the Flaming Gummy Bear experiment during SMC's Club Row on Thursday, October 27, 2011.

The annual event is designed for many clubs at SMC to recruit members and raise funds. Club participants set up colorful booths across the Library Walkway, where they discussed their activities to prospective members and attract a multitude of students with promises of food and prizes. The event turns out new club devotees and at least a spark of interest in many others.