Barbie poses for a photo during Mattel Children’s Hospital UCLA 13th annual “Mattel Party on the Pier" at Pacific Park on Sunday, October 21, 2012. The event featured a silent auction, carnival games filled with fabulous Mattel Toys, unlimited access to Pacific Park rides, dogs from UCLA People-Animal Connection, and celebrity appearances.

The "Mattel Party on the Pier" is the signature fundraiser for Mattel Children's Hospital UCLA, selling out each year, with some 1,400 attendees. The event generates funding for the hospital, allowing it to launch innovative projects and meet its most urgent needs. Proceeds from last year's event provided direct support for the hospital's inflammatory bowel diseases programs, research into autism-associated epilepsy and treatments to improve immune function for children who have undergone chemotherapy and bone marrow transplants. Mattel Inc. is the event's title sponsor.