Participants spin  during Cycle For Heroes at the Santa Monica Pier on the 11th anniversary of 9/11. Cycle For Heroes is a four-hour, rock-inspired outdoor cycling event which benefits  The Heroes Project.  The Heroes Project is a nonprofit organization that works with the community of veterans, soldiers, Marines and military families on all levels. Its mission is to improve the care and protection of our heroes through individual support, community empowerment and systemic change.