Michael Stubbs gives a hug to a customers at 'MIKEY'S HUG DELI' on Santa Monica Beach on Saturday, January 5, 2013. 'Mikey's Hug Deli' is a traveling interactive pop-up art exhibit created by Michael Stubbs. Customers walk up to the counter, ring the bell, and order a Hug from a friendly Hug Ambassador. The menu includes "gangster hugs," "group hugs," and the infamous "long, uncomfortable hug," not to mention the daily hug specials. Each hug costs two compliments.