Hundreds of people spin at the Santa Monica Pier during Cycle for Heroes on the 12th anniversary of 9/11. Cycle For Heroes is a three-hour, rock-inspired outdoor cycling event which benefits The Heroes Project. The Heroes Project is a nonprofit organization that works with the community of veterans, soldiers, Marines and military families on all levels. Its mission is to improve the care and protection of our heroes through individual support, community empowerment and systemic change.