Professional bull riders compete during the Built Ford Tough Professional Bull Riders Series at Honda Center on Saturday, February 8, 2014. The PBR celebrated 20 years of competition in 2013. In just two decades, the dream of 20 cowboys has harnessed the raw power of bull riding and transformed a county-fair spectacle into a worldwide sports and entertainment phenomenon. More than 100 million viewers watch primetime PBR programming annually on networks around the world and nearly two million fans attend BFTS and Touring Pro Division events each year. PBR has awarded over $120 million dollars in prize money through 20 years of competition, including a $1 million dollar bonus to the PBR World Champion each year.