Save the Children’s '100 Days of Reading' Campaign to Keep Kids Reading, Learning all Summer Long kicked-off at Santa Monica Beach on Wednesday, June 1, 2022.

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Today, Save the Children is launching its annual summer reading campaign in the United States, 100 Days of Reading, to give children fun ways to keep reading and learning this summer, while also helping provide support and resources to rural America’s most vulnerable kids during this critical time.

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Starting today until September 8, International Literacy Day, Save the Children will be sharing tips and activities on its Instagram (@savethechildren) and at SavetheChildren.org/READ to help ensure kids continue engaging in reading and stay active all summer long. In addition to offering activities, 100 Days of Reading will help feed the minds and bellies of children growing up across rural America. Every link that is clicked or tapped by participants will help unlock donations of books, educational materials and healthy food for 750,000 kids living in some of America’s most impoverished, rural communities – where Save the Children is working every day to ensure children are getting the early learning and educational support they need to be successful in school and life.

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“It’s essential for kids to continue reading and learning every summer, but even more so this summer after months of school closings and learning disruptions. 100 Days of Reading will give kids new, fun ways to engage in reading and learning this summer, all while helping make a significant impact on the lives of children in rural America,” said Betsy Zorio, Vice President of U.S. Programs for Save the Children.

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100 Days of Reading is generously presented by T.J. Maxx, SC Johnson, Penguin Random House, Brightly, Mattel, Colgate – as well as HarperCollins Children’s Books, Houghton Mifflin Harcourt, Vooks, Once Upon a Farm, Amazon, Noggin by Nick Jr., Nickelodeon’s Blue’s Clues & You!, The Toy Association, Teddy Grahams, American Girl, Kinder, Sunrays, Encantos, the Amy Krouse Rosenthal Foundation, Zulily, and media partners Discovery RISE, iHeartMedia and SAG-AFTRA Foundation’s Storyline Online.

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To learn more, visit SavetheChildren.org/READ.

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Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.