The Mobil 1 Muffler Man stand 20 feet tall at Santa Monica Pier during the launch of the "Keep Route 66 Kickin’ campaign on Thursday, August 25, 2022. Performing on the guitar is Alana Nabors (@alanapants) Mobil 1™, the world’s leading synthetic motor oil brand, launched the Keep Route 66 Kickin’ campaign to help preserve one of America’s most famous roads for motorists – the historic Route 66. In order to celebrate and support the love of driving, Mobil 1 wants to encourage drivers that the best route can be the scenic route. To highlight this, the Mobil 1 Muffler Man will travel the iconic roadway, stopping at small businesses along the way and spotlighting their impact on Route 66 through world record attempts. There is so much unexpected joy to experience along the way! The last few years have not been easy for the local businesses along the way – but the business owners continue to lean into supporting the unique experiences that make the journey special. That’s why Mobil 1 is celebrating the roadway through the Keep Route 66 Kickin’ campaign, highlighting businesses along the route to raise public interest through a series of events that celebrate the memory-making attractions along the route. Kicking off at the western end of Route 66 at Santa Monica Pier, Mobil 1 will celebrate the historic roadway with a fanfest open to the public on August 25-28, complete with road trip-inspired live music, swag and of course, a customized, iconic Mobil 1 Muffler Man statue. Mobil 1 and the Muffler Man will then travel to Delgadillo’s Snow Cap Drive-In in Seligman, Arizona – a Route 66 landmark – to try to set a milkshake world record. At Albuquerque’s Clowndog Hot Dog Parlor in New Mexico, the brand will pay tribute to America’s mouth-watering, deep-fried delicacies by attempting to create the world’s largest corndog. Last but not least, the journey will continue to Litchfield, Illinois, where Mobil 1 will team up with local canines to strive for the world record of most dogs attending a film screening at the Litchfield Skyview Drive-In. The historic 2,400 miles of roads are home to numerous unforgettable local businesses worth exploring.