Venice Penguin's New Years Day Swim - Images by Fabian Lewkowicz

Swimmers run into the chilly Pacific Ocean during the 51th Annual Venice Penguin Swim on New Years Day- Saturday, January 1, 2011, at the Venice Beach Breakwater. The 2011 Penguin Swim featured more than 80 participants, three-foot waves, and sunny 57° degree weather, with a water temperature of 58°degrees.

Arthur Nakane, a one-man-band,  performs for Rose Bowl Fans at the Santa Monica Pier on Monday, December 27, 2010. Nakane has been performing as a solo act for 33 years. He can perform up to seven instruments at one time; an electric guitar, he has a drum machine for drum beat affects, plays keyboards with the tip of his guitar, plays the harmonica and the electric kazoo, shakes the tambourine and maracas, strikes symbols and sings duets by himself with on-the-spot recording.

Wisconsin Badgers Rose Bowl Pep Rally - Images by Fabian Lewkowicz

Thousands of University of Wisconsin Badger fans rally at the  Santa Monica Pier during their official Rose Bowl Pep Rally on Thursday, December 30, 2010.

The Santa Monica Pier amid the sunset on Friday, November 5, 2010.

A man walks by the newly installed stainless steel cigarette receptacle, called BaitTank, on the Santa Monica Pier on Tuesday, December 28, 2010.

In a before-and-after study conducted in the cities of Santa Cruz and Capitola by Save Our Shores, the BaitTank was shown to help decrease cigarette butt litter by nearly 60%.

The BaitTank doubles as a convenient way for pedestrians to take action and as a strategic platform for ecological messaging. It’s also a prime opportunity for companies and brands to participate in this dialogue.

The tanks have been well received by city crews for decreasing their workload, city leaders for their engaging aesthetic and smokers and nonsmoker pedestrians, who are frequently observed reading the “Save Some Fish, Feed Me Butts” slogan aloud .

Dozens of beachgoers at Santa Monica on Monday, December 27, 2010.