Wilson, the world's leading manufacturer of high-performance sports equipment, has made its grand debut on the West Coast with the opening of its first brick-and-mortar store in Santa Monica, California. Located in the bustling Third Street Promenade shopping district, this new store is a haven for sports enthusiasts, offering an extensive selection of sporting goods across various categories and providing immersive experiences that pay homage to the brand's illustrious history while igniting the spirit of play.

Spanning an impressive 4,500 square feet, the store presents a unique in-store playtest area where customers can actively engage with the products. Here, visitors can put various items to the test, including a basketball hoop, hitting wall, and even take advantage of the on-site racquet stringing service. For those eager to try before they buy, Wilson has introduced an innovative "Equipment Room" where select products can be rented for playtesting outside the store premises. Whether it's tennis, pickleball, basketball, football, volleyball, or any other sport, customers can now rent the gear they need and only pay a nominal fee ranging from $5 to $10 per day. Better still, all rental fees will be deducted from the final purchase price if they decide to buy.

Wilson's Santa Monica store boasts an impressive lineup of top-notch products, including the official basketballs of the NBA and WNBA, the renowned Duke – the official ball of the NFL, A2000 gloves, and leading tennis rackets such as the Pro Staff and Shift. Additionally, the store showcases the Dynapower Clubs and a range of exclusive west coast-inspired merchandise. Furthermore, Wilson enthusiasts will be delighted to explore the store's latest arrivals from their technical sportswear collection, designed exclusively for both men and women and available solely at Wilson retail stores and on wilson.com.

To commemorate its arrival and engage with the local community, Wilson has organized an exciting lineup of events and sports activations throughout the weekend. Visitors can immerse themselves in a captivating tennis pop-up experience, witness the thrill of a dunk competition, and even catch glimpses of special guest appearances. This extravaganza promises an unparalleled opportunity for residents of Santa Monica to partake in an extraordinary blend of sports and entertainment while experiencing firsthand the exceptional offerings of the new store.

Having successfully established itself in Chicago with two stores and left its mark on Manhattan with three locations, including the flagship store in SoHo, Upper East Side, and Columbus Circle, Wilson has now extended its footprint to the West Coast. The Santa Monica store continues the brand's commitment to providing immersive experiences that honor its storied legacy and inspire a love for sports, mirroring the ethos of its counterparts across the country.

Operating hours for the Santa Monica store are as follows: Monday through Friday from 10 a.m. to 9 p.m., Saturday from 10 a.m. to 10 p.m., and Sunday from 12 p.m. to 5 p.m. For the latest updates and information, customers are encouraged to follow @Wilson on social media platforms and visit the official website at wilson.com.

Wilson Sporting Goods Co. is a prominent subsidiary of Amer Sports Corporation, headquartered in Chicago, USA. Boasting over a century of unparalleled innovation, rich history, and profound heritage, Wilson has made its mark across a multitude of sports, including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf. Moreover, Wilson is also proud to offer Wilson Sportswear, a comprehensive range of lifestyle and performance apparel designed to empower individuals to live like athletes. By harnessing the insights gained from professional players, Wilson continues to push the boundaries of equipment and apparel innovation, enabling athletes at every level to unleash their full potential. For further details, please visit www.wilson.com.